The traditional British seaside holiday atmosphere of Kiss-Me-Quick hats and seaside sauciness is set to return after Bamforth’s, the renowned maker of the sauciest of seaside souvenirs unveils a new range of postcards.
The original cards, which were an inescapable part of British beach holidays for a century, fell out of favour in the latter half of the twentieth century. But thanks to our national love affair with all things retro, Britain’s piers will once more be filled with cheeky postcards of buxom bathing beauties.
Gorleston-on-Sea had their own dedicated range of postcards with the slogan ‘We’ve got the wind up at Gorleston-on-Sea.’ Artist Ian Wallace has come up with a brand new range of cards which he will unveil at this year’s Spring Fair International at the NEC in Birmingham.
Mr Wallace is hopeful that his brand of cheeky seaside humour will be a hit with the new generation. He told the Yorkshire Post: “Bamforths wasn’t just about cheeky postcards, but that’s what everyone knows them for. It’s brilliant when you get 18 to 25 year-olds. Give them a bunch of cards and see their reaction. It creases them up. They’ve never seen them before. They were brought up on holidays in Majorca and the Costas. And these days you need something to make you laugh, don’t you?”